Birmingham Pride 2025

The Best Connection Stands Proud at Birmingham Pride 2025 

The Best Connection proudly stood in celebration, solidarity, and support at Birmingham Pride 2025 – a city that holds a special place in our story. 

Over 30 years ago, our journey began in Birmingham with the opening of our very first branch in Tyseley. Heading into the city to participate in one of the UK’s largest LGBTQIA+ events marks not only a celebration of identity and inclusion, but a heartfelt homecoming for the company. 

Marching for Progress and Inclusion 

This year, employees from across our branch network came together to represent The Best Connection with pride. Our dedicated Equality, Diversity & Inclusion (EDI) Champions were joined by colleagues and their families from all branches across the UK to show visible, vocal support for the LGBTQIA+ community. 

Donning eye-catching Pride t-shirts, waving flags, and carrying vibrant banners, our team helped spread joy and positivity throughout the parade. Sweets, stickers and cards were handed out along the route, sparking smiles and starting conversations with the crowds who lined the streets. 

Beyond the Parade 

While Pride is a moment of celebration, for The Best Connection it also symbolises an ongoing commitment to diversity, inclusion and community in the workplace. Our presence at Birmingham Pride reflects the values we carry into every branch, every day – ensuring that all colleagues and candidates feel seen, respected, and empowered. 

As an employee-owned business, our values are shaped by the people who live them every day. Being at Pride reflects not only our business’s ethos, but also our employees’ shared commitment to building a culture of inclusivity, belonging and respect for all. 

Hear from Director, Neil Yorke, talk about what it meant for The Best Connection to attend Pride and the business’ commitment to inclusion and community: 

“Attending Birmingham Pride this year was a deeply meaningful moment for The Best Connection. This city is where our journey began over three decades ago, and to stand proudly in support of the LGBTQIA+ community reflects how far we’ve come – not just as a business, but as a collective of people who care. As an employee-owned company, our culture is shaped by our people, and it was incredibly powerful to see so many of our colleagues come together to represent that shared commitment.” 

Looking Ahead 

As we continue to grow and evolve, we remain steadfast in the belief that our strength lies in our people – all people – and in the connections we build. Being part of Birmingham Pride was a powerful reminder of where we’ve come from and the inclusive future we’re working towards. 

From our roots in Tyseley to our presence nationwide, The Best Connection is proud to stand up, speak out, and show up for equality and diversity. 

Want to catch up on the activities at Birmingham Pride this year? Head to our The Best Connection Facebook page or The Best Connection Linkedin page now! 

To learn more about our commitment to ED&I at The Best Connection, click here!