‘Hug in a Bag’ Support

The Best Connection Spreads Warmth with ‘Hug in a Bag’ Support 

The Best Connection has proudly extended its support to the West Midlands charity Ladies Fighting Breast Cancer through their touching ‘Hug in a Bag’ initiative – a campaign that brings comfort and care to those undergoing cancer treatment. 

This initiative was led by our fantastic Credit Control team at Head Office, whose compassion and drive to give back helped coordinate a meaningful contribution to the charity’s work. The campaign provides carefully prepared bags of comfort to patients starting chemotherapy or radiotherapy, delivering emotional support and practical care when it’s needed most. 

Community, Compassion, and Care 

At The Best Connection, we are committed to doing more than just business – we are committed to supporting the communities we live and work in. Our involvement in the Hug in a Bag initiative is one of many ways we strive to give back, reflect our values, and show up for causes that matter. 

Our Credit Control team’s effort exemplifies the company-wide spirit of compassion and service. From coordinating donations to raising awareness, their dedication ensured that our contribution would make a real difference to individuals and families going through difficult times. 

A Heartfelt Thank You 

We were incredibly humbled to receive a touching letter of thanks from Ladies Fighting Breast Cancer, expressing the impact of our donation: 

“On behalf of everyone at Ladies Fighting Breast Cancer, I would like to express our sincere and most heartfelt thanks for your incredibly generous donations to our Hug in a Bag campaign. Thanks to your kindness, we are able to continue delivering these bags of comfort and care to 29 hospitals within a 70-mile radius of the Queen Elizabeth Hospital in Birmingham. In these challenging economic times, your generosity speaks volumes about the values of The Best Connection. Your commitment and compassion have directly touched the lives of so many who are facing some of the hardest days of their lives. Please pass on our grateful thanks to every single member of your team. You have made a difference, and we could not do what we do without people like you.” 

– Veronica Kumeta, Co-Founder and COO at Ladies Fighting Breast Cancer 

Making a Difference 

This initiative is a reminder of the power of collective kindness and community. Every team member involved has helped bring a small piece of comfort to someone in need – and that’s something to be truly proud of. 

“We are so proud of the efforts of all teams at Head Office for their generous donations to the Ladies Fighting Breast Cancer ‘Hug in a Bag’ campaign. We are honoured to have supported our community directly – especially those in urgent need at such a difficult time in their lives. This charity is especially close to my heart, as I have been fighting breast cancer myself for the past 12 years. My battle continues, and I am deeply grateful to be part of an organisation that stands with those affected.” 

– Baldish Chauhan, Credit Control Manager, The Best Connection 

The Best Connection will continue to stand behind local charities and important causes, ensuring our business success always supports something bigger than ourselves. 

For more insight into our community and charity initiatives, head to our News page!